Fendi was established in 1925 by Eduardo Fendi. Today it is one of Italy's paramount fashion dynasties. It is most identified for its furs, clothing line, accessories, and fragrances. Fendi launched its distinctive watches in the late 1980s. Fendi watches are appealing to both men and women due to their attractive and sleek designs.

Fendi is known for its trademark double "F" logo on both the bracelet and chronograph. The striking Zucca collection, with its trademark double F logo on both bracelet and chronograph, was the first to bring notice to the Fendi lines of elegant and sportivo timepieces. New and exciting collections, including Allegra, Epoca, Moda, Rivoli and Stella, continue to pique the interest of Fendi fans the world over. And the venerated Classico collection pays homage to the grand style of the wristwatches from Eduardo s era.

All Fendi watches feature ETA Swiss movements and are water resistant to 100 feet. Each gold-tone case has minimum 10 micron 18-karat-gold plating with individual serial numbers engraved on the case back.